In Might & Magic Heroes: The Board Game, each player becomes a leader of one of four different factions hoping to conquer and govern the realms of Ashan.

At first, players control just one hero, a small army, and a city — but with every passing round, their heroes gain experience and grow in power, armies become more numerous, and small towns turn into enormous capitals. Players recruit new characters, take control of mines that produce resources and gold for their factions, defeat monsters prowling the game board, and search for magical artifacts. As time passes, they inevitably approach the final confrontation of great, magical kingdoms. The winner must prove that his faction is the best developed, boasting many heroes, multiple armies and a large capital. Whoever manages to acquire the most power becomes the new heir and the supreme ruler of the realm of Ashan — and by achieving this wins the game!