This game is great! You get to run a fast-food chain from a small joint to a somewhat dominant position… after all, a well-placed marketing campaign by another competitor could hinder your sales but hey… this is business! The game really lets you steer the boat in the direction you like: will you go more pizza or burger?, will you hire more trainers to get more high-level staff?, etc. These are all questions you’ll have to answer while keeping an eye on the competition and making sure you get the sale!
On the minus side, the game can feel a bit slow in the beginning as you have to build up your engine and making sure that you do stuff every turn. Otherwise, you’ll find yourself producing goods that nobody wants or not having enough to satisfy all the consumers. There are also a LOT of cards (the employees you can recruit and the milestones). They take a lot of space on the table. There are solutions for this: purchasable inserts, DIY-insert that you can find on BGG, etc. to store the cards in a more space-friendly way. But at this retail price, I am quite disappointed that the company didn’t include one from the start.